The types of licensing organizations that use the AMA Physician Masterfile database include hospitals, medical schools, pharmaceutical companies, medical equipment and supply companies, consultants, market researchers, insurance companies, commercial organizations, medical publishers, CME providers, physician recruiters and investment firms and other entities.
Use of the AMA Physician Masterfile is controlled through stringent data licensing agreements. Physicians may update or view their AMA data files by visiting the Online Data Collection Center.
The AMA began licensing its Physician Masterfile to external users more than 60 years ago. Today, the AMA has license agreements with database licensees who specialize in a variety of marketing services for the medical community.
The AMA also developed a set of best practices guidelines for the use of prescribing data by industry. These guidelines reinforce to the pharmaceutical industry the responsible use of these data.
Through the licensees, the AMA Physician Masterfile has been made available to hospitals, medical schools, pharmaceutical companies, medical equipment and supply companies and other institutions interested in supplying goods and services to medical community. AMA's database licensees specialize in direct mail, sales call reporting and other database marketing services.
Companies and organizations interested in becoming a database licensee can email an inquiry to AMA Database Licensing.
Since 2002, the AMA Department of Database Licensing has used the AMA Data Licensing Privacy Notice (PDF) for the distribution of physician data. The AMA Data Licensing Privacy Notice addresses important information about AMA data collection, maintenance and licensing, AMA security procedures and the distribution of AMA physician data.
It also gives physicians and medical students the option to restrict unwanted correspondence or opt out of having their information routinely licensed. Physicians may place a request to add a Do Not Contact (DOC) or Do Not Release (DOC) restriction to their AMA Physician Masterfile record.
To submit the "Do Not Contact" form via mail or fax, print the form and mail or fax it. You can also set up the "No Contact" restriction by calling AMA at (800) 621-8335.
In 2006, the privacy notice was enhanced to include information on the AMA's Physician Data Restriction Program. The program empowers physicians by allowing them to restrict pharmaceutical sales representatives from accessing their prescribing data.
The AMA also developed a set of Best Practices Guidelines (PDF) for the Use of Prescribing Data by Industry. These guidelines reinforce the responsible use of data for the pharmaceutical industry.
The Physician Data Restriction Form allows physicians to either opt out of having prescribing data released or to register a complaint and report inappropriate behavior by pharmaceutical sales reps or companies. Before updating any information, users will first see a verification window to help ensure data privacy.
Since not everyone may know about the Physician Data Restriction Program, use the referral form to let friends and colleagues know about the program.
Physician lists are directly available from a few of the AMA Database Licensees (PDF).
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