AMA debuts new name and look for online ethics journal

To better feature the central role of ethics in medicine amid the rapid rate of change in health care, the American Medical Association (AMA) has updated the name and design of its online ethics journal.

For the past 15 years, Virtual Mentor has been committed to helping students, residents and physicians explore and address the ethical challenges emerging from new medical technologies, changing patient expectations, and shifting public priorities. Beginning February 1, Virtual Mentor will be known as the AMA Journal of Ethics (www.amajournalofethics.org) to better reflect the journal's subject matter and publishing roots.