The AMA has identified key policy principles applicable to AI-generated deepfakes that establish clear, enforceable protection for physicians against unauthorized AI-generated impersonation, while safeguarding patient safety, professional integrity and public trust in medicine.
Download recommended safeguards against deepfakes (PDF).
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The AMA Center for Digital Health and AI builds partnerships with regulators, policymakers and technology leaders to shape benchmarks for safe and effective use of AI and other digital tools in medicine. Learn more about the center.
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