AI-generated deepfakes: Key policy principles and proposed protections

| 1 Min Read

The AMA has identified key policy principles applicable to AI-generated deepfakes that establish clear, enforceable protection for physicians against unauthorized AI-generated impersonation, while safeguarding patient safety, professional integrity and public trust in medicine. 

Download recommended safeguards against deepfakes  (PDF).

 

Your Powerful Ally
Through AMA advocacy and policymaking, we are addressing the issues important to you—together—and shaping what’s next for physicians.

AMA Center for Digital Health and AI

The AMA Center for Digital Health and AI builds partnerships with regulators, policymakers and technology leaders to shape benchmarks for safe and effective use of AI and other digital tools in medicine. Learn more about the center

Health care AI lean promo
Stay up to date on AI
Follow the latest news on AI, its applications and effects for healthcare.

FEATURED STORIES

Physician looks out a window

A 50% Medicare pay cut would put physician practices at risk

| 3 Min Read
Doctor works at a laptop

AI is moving fast. Health systems need guardrails.

| 9 Min Read
Hand holds U-shaped magnet

How to tell when physician retention gets more than lip service

| 6 Min Read
Two figures treat a giant eyeball

What doctors want patients to know about dry eyes

| 12 Min Read