Marketing and branding for private practices

This Private Practice Simple Solutions session, part of the AMA STEPS Forward® Innovation Academy, is an eight-week learning session using the Private Practice Marketing and Branding resource bundle as a guide for discussing common issues that practices encounter around the implementation of basic marketing strategies.

Topics addressed by subject matter experts Rob Rosenberg and Donna Arbogast of Springboard Brand and Creative Strategy include identifying marketing advantages, conducting research to gauge community satisfaction, and using social media and other paid digital platforms.

Primer 1: Identifying your practice's marketing advantage

A Guide to Identifying Your Practice’s Marketing Advantage (PDF)

Primer 2: Conducting market research

Conducting Market Research to Gauge Community Needs and Patient Satisfaction (PDF)

Primer 3: Building trust

A Guide to Building Trust in Your Practice Through Public Relations and Community Outreach (PDF)

Primer 4: Basic digital strategies

A Guide to Basic Digital Strategies (PDF)

Primer 5: Advanced digital strategies

A Guide to Advanced Digital Strategies (PDF)

Primer 6: Maximizing physician referral strategies

A Guide to Maximizing Physician Referral Strategies (PDF)