Innovators tap physicians for technology insights


How would you design your ideal practice environment? What about your ideal electronic health record? With physician input at the ground level of emerging technologies, practicing medicine could become more satisfying—that’s the thinking behind a new collaboration that will give physical space to innovators who want to transform health care.

Physicians will have a flexible space to test new models for health care delivery as the result of a new partnership between the AMA and MATTER, a health care technology incubator based in Chicago. The partnership will give physicians, entrepreneurs, health care professionals and industry experts the chance to collaborate on technologies that will improve health care.

The AMA Interaction Studio at MATTER will be designed with physical and virtual infrastructure that will simulate a health care environment. Advanced video and audio technologies will give users of the space a way to better understand workflows and how new products and services will fit into the health care delivery environment of the future. Through the AMA, physicians will be able to connect directly with entrepreneurs who are seeking physician input on their ideas.

The partnership also will include educational workshops, interactive simulations and collaboration events focused on optimizing health care, specifically physician-patient interactions. In addition, AMA members will receive complimentary day passes to visit MATTER, as well as discounted company memberships for member-founded companies.

“Our goal is to help entrepreneurs identify and understand key challenges in patient care and foster the seeds of innovation that will deliver meaningful solutions for physicians,” said AMA CEO and Executive Vice President James L. Madara, MD.

The partnership with MATTER reflects a commitment to investigating long-term paths to practice sustainability and professional satisfaction through research, data and analytics. The AMA is identifying effective care delivery and payment models that can improve the quality of patient care, reduce health care costs for the nation and increase professional satisfaction—and getting physicians involved with the innovators of the optimal care environment is crucial in that process.

Tell us: Describe the ideal patient visit. Explain what you think the exam room of the future should look like. Detail the technological advancement that would be most helpful in your practice. Tell us in a comment below or at the AMA Facebook page.