Chicago & Mill Valley, Calif. — The American Medical Association (AMA) and RedCrow, a direct investment platform for health care innovation, today announced a collaboration to drive engagement between physicians and entrepreneurs that fosters innovative health care startups with insight, guidance and funding to help grow promising companies.



Building on a shared conviction that physician expertise can inspire new technology to resolve unmet needs in the health care sector, the two organizations have launched the RedCrow Hub on the AMA’s Physician Innovation Network (PIN), an online platform that connects physicians with entrepreneurs seeking to drive solution development with insight and feedback from front-line medical care professionals.



The integration of the AMA’s PIN platform with the RedCrow community creates a unique nexus point for health care innovation where health care startups can benefit from greater insight and expert involvement, while physicians can have a greater role in driving technology that responds to real clinical needs.



“Overlooking physician requirements is one reason new medical technology may not live up to its promise,” said AMA CEO James L. Madara, M.D. “The AMA believes when physicians and entrepreneurs are aligned on the challenges and opportunities in health care, we can expect meaningful advances from medical technology. The new collaboration brings together the expertise of physicians and the passion of entrepreneurs to develop cutting-edge technology that improves the way the health care system works."



“We expect the RedCrow Hub to become a vibrant community,” says Orrin Ailloni-Charas, M.D., RedCrow’s managing director. “I’m hopeful that physicians will find many opportunities to share their expertise and, perhaps, join startups in areas in which they are passionate. The AMA shares our vision for fostering innovation through the inclusion of the medical community and we are very excited about this collaboration.”



“In the digital age, it has become extremely important to know who you are interacting with online,” said RedCrow CEO Brian A. Smith. “The AMA’s PIN gives the RedCrow network the ability to share their expertise with not only our fundraising companies but with any company or individual seeking feedback or validation. Each user can create a robust profile which lends to the credibility and success of this community”



Physicians, entrepreneurs and health care companies interested in engaging on the RedCrow Hub can register at no cost and will have full access to the AMA’s PIN platform.