AMA launches campaign to hear patients stories on rising drug prices

The American Medical Association (AMA) launched a website today that aims to bring much-needed transparency to skyrocketing prescription drug prices.

TruthInRx.org is an interactive site that gives consumers an opportunity to tell their stories of how rising prices are affecting their health and their pocketbooks. The site will be home to a gallery of curated videos and testimonials. It also will give supporters ways to take action, such as sending a message to Congress and sharing content within their social networks.