Several AMA initiatives are aligning physician perspectives with the digital solutions proposed by today's tech health community.
Validating Digital Health Innovations
Collaborating for Improved Digital Health Solutions
Physicians can influence the development of new digital health solutions through the Physician Innovation Network, an AMA platform that connects physicians and digital entrepreneurs.
The AMA Interaction Studio at MATTER goes one step further by providing emerging companies the chance to test solutions in a simulated physician practice while gaining physician feedback. MATTER is a Chicago-based health technology incubator, home to more than 200 digital health start-ups working with physicians to solve common health care frustrations.
Another innovation studio, Health2047, is an AMA-backed venture that develops digital solutions by uniting technology firms, product companies, providers and payers with AMA’s expertise and physician relationships.
Akiri Switch—created and funded by Health2047—is a solution for one of the biggest challenges in health care today: how to secure, share and use trusted health data in real time. Akiri Switch—used by global pharmaceutical company Celgene—is a secure, private network as a service that creates a 360-degree network of trust where only subscribers can share health data.
Looking to the future, AMA collaborates with Sling Health, a student-run biotechnology incubator with 9 chapters across the country, to inspire cutting-edge medical technology development for the next generation of physicians.
Establishing a Common Data Model
Physicians cannot effectively focus on patient outcomes, goals and wellness without a common data model to depict the complete picture of a patient’s journey from wellness to illness to treatment.
The Integrated Health Model Initiative (IHMI) is an AMA initiative that brings together the health and technology sectors around a common data model—a shared framework for organizing health data, emphasizing patient centric information and refining data elements to achieve better outcomes.
Defining Best Practices for Health Apps
The explosion of health apps and associated devices offer potential for improved patient wellness and engagement, but apps that don't work could have harmful effects.
The industry collaboration Xcertia is dedicated to improving the quality, safety and effectiveness of health apps through the development of health app evaluation guidelines.
As a founding member of Xcertia, AMA is committed to supporting the development of valuable mHealth products that increase physician and patient confidence and help people achieve their health and wellness goals.
Advocating to Make Digital Health Work
AMA advocacy centers on removing roadblocks to physician success. The AMA works for digital effectiveness in the following areas:
- Health information technologies should be accessible and affordable.
- Regulatory requirements should be simplified and flexible enough to accommodate emerging technologies, new models of care and physician payment.
- Unessential tasks and administrative burden should be eliminated.
- Technical standards should be implemented for the secure transfer of health data.
- Policies should be developed for how patient information is shared between physicians, patients, health systems, medical registries and others.