Advertisement
amednews.com

About American Medical News

A descriptive profile

American Medical News is a weekly newspaper for physicians, published by the American Medical Association. No other single publication covers the same spectrum of medical news. It has a large national circulation that cuts across geographic regions, practice settings and medical specialties.

The tabloid format newspaper is published 48 times a year, with 40-100+ pages (48-80 most common). There are three demographic editions (by prescribing habits).

AMNews is directed to physicians in private practice and physicians on hospital and managed care staffs, in military service and on medical faculties. Of a total print circulation of over 230,000, about 90% are physicians, primarily office-based doctors in five primary-care specialties. A large portion of the nonphysician readers are medical students.

The other nonphysician readers include health regulators; legislators and their staffs; staffs of state, county and specialty medical societies; administrators of health programs; and journalists. These professional watchers of the health policy scene make up a small percentage of print circulation, but their work has an important impact on the medical profession and health care in America.

AMNews' forte is delivering news about the medical profession not found in other publications. Physicians read AMNews for its timely and accurate political/regulatory coverage and information on the medical profession, public health, the medical marketplace and practice management. Regular coverage includes such topics as ethics, practice trends and legal issues.

Other general medical publications compete for doctors' time, but do not cover the same range of topics. In particular, no other publication besides AMNews devotes as much focus to professional, regulatory, public health and health market coverage.

Readership surveys have found that, despite being weekly, AMNews is ranked high in terms of its timeliness and accuracy. Readers across all categories turn to it to receive late-breaking, recent news on a variety of medical-related topics. Although some of the same regulatory and other events are covered by the daily major media, AMNews presents concise but detailed information not provided by the lay press, and a socioeconomic, practice-oriented slant not found in clinical journals. AMNews' reporting, writing and design have won numerous prestigious newspaper industry awards.

Back to top.

Did you know? Doctor disciplinary actions are down for the third year. Read more