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Hospital ad spending rising

Quick View. Feb. 27, 2006.

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The amount hospitals spend on marketing is going up.

The Society for Healthcare Strategy and Market Development surveyed hospitals about their marketing and communications budgets, including advertising. Averages, based on bed count:

Hospitals, clinics and medical centers have nearly doubled their advertising expenditures over the last five years, according to TNS Media Intelligence, which provides advertising and marketing information. Total annual spending:

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