Hospital ad spending rising
Quick View. Feb. 27, 2006.
The amount hospitals spend on marketing is going up.
| Beds |
2001 |
2004 |
| 1-100 |
$253,000 |
$277,000 |
| 101-200 |
$683,000 |
$725,000 |
| 201-400 |
$1.19 million |
$1.24 million |
| 401 or more |
$1.20 million |
$1.01 million |
The Society for Healthcare Strategy and Market Development surveyed hospitals about their marketing and communications budgets, including advertising. Averages, based on bed count:
|
Spending |
| 2001 |
$493.2 million |
| 2002 |
$625.2 million |
| 2003 |
$687.0 million |
| 2004 |
$804.5 million |
| 2005 |
$809.5 million |
Hospitals, clinics and medical centers have nearly doubled their advertising expenditures over the last five years, according to TNS Media Intelligence, which provides advertising and marketing information. Total annual spending:
Note: 2005 figures represent January through November
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Copyright 2006 American Medical Association. All rights reserved.
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