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Telehealth Integration and OptimizationImprove Patient Care Through Virtual Health Care Delivery

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How Will This Toolkit Help Me?

This toolkit will aid the learner in identifying types of telehealth services, employing efficient telehealth workflows, and understanding the impact of key regulations.

Introduction

Before the COVID-19 pandemic, an aging population, geographic and socio-demographic disparities in access to care, and health care professional workforce shortages drove the desire for virtual care. With the COVID-19 Public Health Emergency (PHE), telehealth services became critical to ensure access to care, reduce patient and health care provider exposure to disease, protect vulnerable populations, conserve personal protective equipment, and improve clinical outcomes. As a result, the PHE and related federal and state waivers, executive orders, and legislation exponentially accelerated the adoption of telehealth. While the PHE may eventually expire, many practices have now experienced the benefits of telehealth. A recent American Medical Association survey revealed that 70% of physicians stated that their organization would likely continue using telehealth in the future.1 Patient satisfaction rates with telehealth services are also high, and physicians concur that the patient experience is enhanced by telehealth.1,2 However, the nationwide adoption and growth of telehealth led many practices to revert to the “doctor does it all” model of practice—an approach that is neither sustainable nor effective. This toolkit and the related AMA STEPS Forward® toolkit on Telehealth and Team-Based Care describe STEPS to successfully integrate and optimize telehealth in your practice with team-based care models and workflows in mind.

What Is Telehealth?

Telehealth is a broad term encompassing a range of technologies and modalities that enable clinicians to provide health care services from a distance. Figure 1 provides some useful definitions.

Figure 1. Virtual Health Care Delivery Methods Covered by Telehealth
Six STEPS to Integrate and Optimize Telehealth in Your Practice

  1. Create a Strategic Plan

  2. Decide Which Types of Telehealth Services to Offer

  3. Choose the Best Telehealth Platform for Your Practice

  4. Understand Relevant Telehealth Laws and Policies

  5. Develop Team-Based Telehealth Workflows

  6. Assess and Optimize

STEP 1 Create a Strategic Plan

Strategic planning to integrate telehealth solutions is imperative in a small practice or a large hospital system. A successful telehealth program requires planning both clinical and non-clinical aspects of care delivery. Having a checklist handy can help you through the planning process. Stakeholders to involve in strategic planning include:

  • Physicians

  • Care team members (nurses, medical assistants, etc)

  • Registration team members

  • IT department

  • Billing, legal, and compliance departments

  • Risk management

  • Marketing

Whereas large hospital systems may have individuals dedicated to each of these areas, smaller practices can be equally successful by ensuring that managers maintain focus on these critical aspects of telehealth operations. As with all transformations, the support of a high-level leader is crucial to success.

Figure 2. Telehealth Strategic Planning Checklist
STEP 2 Decide Which Types of Telehealth Services to Offer

Determine as a practice what types of services you will offer via telehealth. Though many ambulatory settings implemented telehealth in 2020 to address the COVID-19 pandemic, its use is no longer limited to COVID-related circumstances. Practices can use telehealth for new and established ambulatory and inpatient encounters. Other telehealth services payable under the Medicare Physician Fee Schedule include*:

*Current as of August 2, 2022. Please note this list is subject to change along with the Public Health Emergency; refer to CMS for the most up-to-date fee schedules.

For primary care ambulatory visits, Table 1 gives examples of the types of visits to consider for telehealth vs in-person. This list is not comprehensive or definitive and should be adapted to your specific practice.

Table 1. Examples of Visit Types Appropriate for In-Person vs Virtual Primary Care Visits

For specialties outside of primary care, many specialty societies have developed practice guidelines to identify appropriate telehealth cases, such as telehealth standards in oncology, telepsychiatry practice guidelines, telestroke guidelines, etc. You can find a list of specialty societies and linked telehealth guidelines on the Mid-Atlantic Telehealth Resource Center (MATRAC) website by clicking the “Specialty and Setting Specific Guidance Documents” tile.

STEP 3 Choose the Best Telehealth Platform for Your Practice

Choosing or switching to a telehealth platform that suits your practice needs is essential. As you evaluate telehealth platforms or vendors, think about the following questions related to privacy and security, logistics, and patient support and usability.

Privacy and security questions:

  • Will the vendor ensure compliance with HIPAA privacy and security requirements?

  • How does the vendor protect personal health information (PHI)?

  • What will the vendor do in the event of a security or data breach?

Logistical questions:

  • Can the platform be embedded into your existing EHR, and what are potential obstacles to integration?

  • Does the platform support mobile device access?

  • Does the platform support remote examination tools?

  • Is medication reconciliation integrated into the platform?

  • Can patients consent to receive telehealth directly on the platform?

  • Does the vendor support language interpretation?

  • Can a caregiver, scribe, trainee, or others join the conversation?

  • Does the vendor offer an enterprise solution, or is the service provided as a per-user license?

Patient support and usability questions:

  • Do patients need to download an app for virtual visits?

  • Must the patient access the platform via a patient portal, or can a link be shared directly with the patient?

  • What are the minimum bandwidth requirements for patients? (eg, some telehealth platforms can support video conferencing as low as 600 Kbps)

  • Will the platform enable the patient to test their audio and video before connecting with the clinician?

  • Is there a waiting room feature?

  • Does the platform permit direct scheduling by patients?

A recent American Medical Association survey (PDF) shows the various telehealth platforms that physicians are using (Figure 3).

Figure 3. Surveyed Physicians Report Using a Variety of Telehealth Platforms
© 2022-2023 American Medical Association. All rights reserved.

The AMA Telehealth Implementation Playbook (PDF) has additional details about choosing a platform in Step 4: Evaluating the Vendor (page 32).

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Q&A

  • How can I ensure equity of access via telehealth?

    Consider your patients' connectivity sources and any language barriers they may face. Ask yourself: Do your patients have smartphones or Wi-Fi in the home? Do they need to go to a library or school for internet access, and do they have transportation to those locations? Will the patients need translators? These may be essential factors to remember when choosing whether to use telehealth and which telehealth platform meets the needs of the patient population your practice serves. Leveraging telehealth services can help expand access to care for patients that reside in remote or rural areas and/or have transportation challenges.

    The Federal Communications Commission may be able to provide some patients with device or bandwidth support via its Affordable Connectivity Program.

STEP 4 Understand Relevant Telehealth Laws and Policies

Any care delivery model your practice implements must conform to all federal and state laws and standards related to billing, privacy and security (including HIPAA), informed consent, medical licensure, credentialing and privileging, prescribing, quality reporting, and liability. The Health Resources & Services Administration (HRSA)-funded Center for Connected Health Policy offers resources to assist practitioners with state-specific and federal policies impacting telehealth practice. You may also find relevant Medicaid and Children's Health Insurance Program (CHIP) telehealth policies in a toolkit (PDF) and supplement (PDF) published by CMS.

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Q&A

  • Who can bill for telehealth services?

    During the Public Health Emergency (PHE), all health care providers eligible to bill Medicare are eligible to bill for telehealth services.3 These include*:

    • Physicians

    • Nurse practitioners

    • Physician assistants

    • Nurse-midwives

    • Clinical nurse specialists

    • Clinical psychologists

    • Clinical social workers

    • Registered dietitians or nutrition professionals

    • Certified registered nurse anesthetists

    Eligibility to bill Medicare for telehealth services is subject to change after 151 days following the sunset of the PHE.

    *Current as of August 2, 2022. Please note this list is subject to change along with the Public Health Emergency; refer to CMS for the most up-to-date fee schedules.

  • What should I know about privacy and security?

    Physicians must comply with HIPAA and state law privacy and security requirements, including when providing telehealth. During the Public Health Emergency, the Office of Civil Rights (OCR) issued a waiver of enforcement discretion against health care providers who, in good faith, utilized non-HIPAA compliant applications to connect with their patients. States may have additional HIPAA privacy and security laws, so the federal waiver does not eliminate risk for physicians. There are now many virtual care platforms and video-based technologies that comply with HIPAA. The OCR waivers are expected to sunset along with the Public Health Emergency.

  • What should I know about informed consent?

    Physicians must obtain informed consent before delivering telehealth services. Always check the specific requirements in your state. You can find examples of consent forms available for download from the Mid-Atlantic Telehealth Resource Center by clicking on the “Best Practices for Conducting a Telehealth Visit” tile.

  • What should I know about medical licensure?

    States regulate the practice of medicine within their own boundaries. According to most state requirements, physicians providing telehealth services must be licensed in the state where the patient is located. During the PHE, some states have offered special telehealth licenses or temporarily waived licensure requirements to allow physicians to practice across state lines. The Interstate Medical Licensure Compact (IMLC) created expedited licensing processes for licensed physicians seeking to practice in multiple states within the IMLC while retaining state medical board disciplinary authority. As of June 2022, 35 states plus Washington DC and Guam have joined the IMLC. You can check to see if your state is participating using the IMLC's interactive map. Some states offer other models of expedited licensure, including licensure by endorsement or reciprocity. Another resource is the Federation of State Medical Boards (FSMB) list of policies by state (PDF).

    One exception current as of June 2022 is the Veterans Health Administration (VA), which does not require state-by-state licensing for its health care providers. Advanced practice providers (APPs) should check with their state licensing board regarding licensure policies, as they may differ from those for physicians.

  • What should I know about credentialing and privileging?

    Most institutions require credentialing (to verify a physician's credentials) and privileging (to authorize a clinician's scope of permitted practice) for compliance reasons. The Centers for Medicare and Medicaid Services issued a memorandum describing telemedicine credentialling and privileging for hospitals and critical access hospitals (PDF). It states that organizations can rely upon the credentialing and privileging decisions of a distant-site hospital or telemedicine entity with which they have a written agreement that meets Medicare requirements.

  • Can controlled substances be prescribed via telehealth?

    In concordance with the Ryan Haight Act of 2008, one cannot prescribe Schedule II-V controlled substances without a prior in-person visit. However, the Public Health Emergency allowed exceptions. Under the PHE, DEA-registered practitioners may issue prescriptions for controlled substances for new patients in compliance with certain conditions, including conducting the evaluation using an audio-visual, real-time, 2-way audio, interactive communication system.

  • Are telehealth and in-person visits reimbursed in the same way?

    Guidance from the Medicare Physician Fee Schedule states that Medicare telehealth visits will be paid at the same rate as in-person visits when office E/M codes are used (99202-99215, with modifier GT) until 151 days following the sunset of the PHE. At the state level, for Medicaid and commercial insurance plans, most states mandate coverage of telehealth services. However, rates vary and telehealth pay parity (to in-person visits) by these plans remains problematic for some practices. Practices and physicians need to understand Medicaid and commercial payer policies in the state in which they practice. The Center for Connected Health Policy provides a good state-by-state resource for service and pay parity policies.

  • What if the patient does not have access to video technology?

    Technology limitations can be a significant issue for patients who are older in age, do not own a device with video capability, do not have broadband access, or who are uncomfortable with video technology. In these cases, telephone visits can be useful in allowing access to medical care for this segment of the patient population. The Current Procedural Technology (CPT®) Editorial Panel recently approved a new audio-only modifier (93). During the PHE period (until 151 days after the sunset of the PHE), “audio-only” visits can be billed as telehealth encounters, but note that video is required for CMS reimbursement for certain visit types, such as the Medicare Annual Wellness Visit and Transitional Care Management. Furthermore, the Welcome to Medicare Visit (G0402) is not on the approved Medicare telehealth services list.*

    *Current as of August 2, 2022. Please note this list is subject to change along with the Public Health Emergency; refer to CMS for the most up-to-date fee schedules.

STEP 5 Develop Team-Based Telehealth Workflows

Telehealth workflows should parallel existing in-person workflows as much as possible and utilize team-based care principles. Care team members should be actively involved in patient rooming, documentation, and follow up. Before the physician sees the patient for the virtual visit, care team members can:

* Ask patients for vitals

* Perform medication reconciliation

* Enter the chief complaint

* Add other elements of the History of Present Illness (HPI) and past history

* Set the agenda

* Troubleshoot any technical issues

The related AMA STEPS Forward® toolkit on Telehealth and Team-Based Care provides detailed workflows based on staffing levels and other practice resources available.

Physicians should determine how best to integrate telehealth into their schedules. For example, they can choose to schedule telehealth visits along with in-person visits throughout the day or set aside a block of time, or even a full day, for only telehealth visits. However you decide to integrate telehealth into your practice, set patient expectations accordingly. Just as with in-person visits, physicians may run late from their prior visit or, conversely, they may be ready to call a little bit earlier than scheduled.

The AMA Telehealth Implementation Playbook (PDF) has additional details and guidance on designing telehealth workflows and preparing patients and team members (pages 46-63).

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Q&A

  • How can clinicians be trained in telehealth?

    For many, on-the-go training was necessary during the early days of COVID-19. More recently, some organizations have developed telehealth competencies to train medical students, residents, nursing students, and other practitioners. Physicians and teams can find examples of a telehealth competencies toolkit (PDF) developed by the Association of American Medical Colleges.

  • Is there a “telehealth etiquette”?

    This tip sheet on telehealth etiquette (PDF) for physicians and care team members can help ensure that the same professional standards are met during telehealth visits as in-person visits.

STEP 6 Assess and Optimize

As with any change in process, the following strategy will help you on the road to success:

  • Start with a pilot

  • Engage champions and early adopters

  • Capitalize on and communicate successes internally

  • Get frequent feedback on inefficiencies and opportunities for improvement

Track performance, clinical, and financial metrics The AMA Telehealth Implementation Playbook (PDF) has additional details and guidance on implementing, evaluating and scaling successes for telehealth integration (pages 64-75).

Conclusion

Telehealth is an actively evolving part of modern health care delivery that is here to stay. While many practices and organizations around the country had no choice but to hastily implement telehealth due to the COVID-19 pandemic, it is important to reassess and optimize telehealth models and workflows. By doing so, your practice can improve patient access, satisfaction, and continuity of care, while enhancing care team well-being and increasing revenue.

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AMA Pearls

AMA Pearls

  • The physician cannot do it alone: team-based care principles are just as essential in telehealth as in in-person medicine.

  • Progress, not perfection: continue to gather feedback and improve upon telehealth workflows as your team adapts

  • Don't forget to set expectations for your patients; this is a change for them as well

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Article Information

Disclaimer: AMA STEPS Forward® content is provided for informational purposes only, is believed to be current and accurate at the time of posting, and is not intended as, and should not be construed to be, legal, financial, medical, or consulting advice. Physicians and other users should seek competent legal, financial, medical, and consulting advice. AMA STEPS Forward® content provides information on commercial products, processes, and services for informational purposes only. The AMA does not endorse or recommend any commercial products, processes, or services and mention of the same in AMA STEPS Forward® content is not an endorsement or recommendation. The AMA hereby disclaims all express and implied warranties of any kind related to any third-party content or offering. The AMA expressly disclaims all liability for damages of any kind arising out of use, reference to, or reliance on AMA STEPS Forward® content.

About the AMA Professional Satisfaction and Practice Sustainability Group

The AMA Professional Satisfaction and Practice Sustainability group is committed to making the patient–physician relationship more valued than paperwork, technology an asset and not a burden, and physician burnout a thing of the past. We are focused on improving—and setting a positive future path for—the operational, financial, and technological aspects of a physician's practice. Learn more.

References
1.
American Medical Association.  2021 telehealth survey report. 2022. Accessed June 30, 2022. https://www.ama-assn.org/system/files/telehealth-survey-report.pdf
2.
 Patient satisfaction with virtual care.  Americantelemed.org. May 18 , 2021. Accessed June 20, 2022. https://www.americantelemed.org/wp-content/uploads/2021/05/Patient-satisfaction-1.pdfGoogle Scholar
3.
 Policy changes during COVID-19.  Telehealth.hhs.gov. Accessed June 22, 2022. https://telehealth.hhs.gov/providers/policy-changes-during-the-covid-19-public-health-emergency/Google Scholar

Disclaimer: AMA STEPS Forward® content is provided for informational purposes only, is believed to be current and accurate at the time of posting, and is not intended as, and should not be construed to be, legal, financial, medical, or consulting advice. Physicians and other users should seek competent legal, financial, medical, and consulting advice. AMA STEPS Forward® content provides information on commercial products, processes, and services for informational purposes only. The AMA does not endorse or recommend any commercial products, processes, or services and mention of the same in AMA STEPS Forward® content is not an endorsement or recommendation. The AMA hereby disclaims all express and implied warranties of any kind related to any third-party content or offering. The AMA expressly disclaims all liability for damages of any kind arising out of use, reference to, or reliance on AMA STEPS Forward® content.

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