Ethical Guidelines for Gifts to Physicians from Industry
As the relationships between physicians and the pharmaceutical, device and medical equipment industries continue to evolve, so do the standards that guide industry’s marketing practices. The AMA is committed to making sure that those standards coincide with its ideals to “place the health and welfare of the patient ahead of economic self-interest” and “not jeopardize the physician-patient relationship.”
In 1990, the AMA and its Council on Ethical and Judicial Affairs (CEJA) developed its first set of guidelines—now part of the AMA’s Code of Medical Ethics—which define appropriate standards of conduct for physicians regarding promotional gifts to physicians from industry. In addition, the AMA initiated a national educational effort to encourage physicians and industry representatives to adhere to these guidelines. More than 30 other physician and health care organizations and corporations have partnered with the AMA in this initiative.