AMA Wire

Wednesday, June 20, 2012

This Week's News

AMA CEO details new strategic direction centered on three areas

AMA CEO details new strategic direction centered on three areas

AMA CEO and Executive Vice President James L. Madara, MD (left), outlined the AMA's new strategic direction during the Annual Meeting of the AMA House of Delegates, a rolling five-year plan that focuses on three areas:

The new direction will help the AMA bring a tighter focus to its efforts and concentrate on work that will have the greatest benefit for physicians and patients, Dr. Madara said.

"This work will require a strategic shift for the AMA," Dr. Madara said, "focusing more on outcomes than process and elevating our role from simply convening to partnering and doing. And it aligns completely with our current AMA agenda."

The AMA Board of Trustees approved the development of a five-year rolling strategic plan. Dr. Madara said AMA policy, the environmental context of physician practice and health care delivery, and input from within and outside the AMA all influenced the new direction and its concentration on the three focus areas.

Dr. Madara said the strategic plan will be developed and refined constantly in an ongoing effort to "improve patients' health and well-being, grow the physician leadership of tomorrow and unleash the physician leadership of today. I believe this is what our nation expects from our AMA."

View video and a transcript of Dr. Madara's speech about the new strategic direction, as well as one-page summaries for each of the three strategic focus areas.