AMA Wire

Wednesday, July 11, 2012

For Physicians

CME activity helps doctors adopt preventive services

A new physician activity discusses the mechanics of implementing the Medicare preventive services into the physician practice.

This online continuing medical education (CME) activity (free Medscape login required), a compendium of resources developed by Medscape in association with the AMA, the Centers for Medicare & Medicaid Services and the Centers for Disease Control and Prevention, helps physicians make the Initial Prevention Physical Examination and Annual Wellness Visit routine parts of their care for Medicare patients.

Featured materials include an archived AMA webinar on coding these services, video vignettes demonstrating clinician-patient communication strategies and answers to frequently asked questions.

Designed to help physicians form strategies for incorporating Medicare preventive services into their practice, the activity covers such key information as required components of each service, patient eligibility and co-payment information.

Webinar to help physicians safely navigate self-referrals

Learn how to navigate the complex rules that govern physician self-referrals, known as the "Stark law," by participating in an hourlong webinar at 1 p.m. Eastern time Friday. Sign up today.

During the webinar, an experienced health law attorney will discuss practical examples and case studies to illuminate what this often-confusing law permits and prohibits regarding referrals for Medicare patients.

Participants will learn how the Stark law defines key terms and discover how to safely develop business arrangements involving referrals. The webinar also will cover the types of financial arrangements physicians can pursue, which arrangements they should avoid and penalties that can be assessed for violations of the law.

In addition, physicians will learn how to use the AMA's new "Stark Law Rules of the Road" toolkit, which offers guidance on safely referring and determining how the law might apply to individual physicians.