AMA Wire

Wednesday, July 4, 2012

Special Feature

New strategic direction focuses on three areas

New strategic direction focuses on three areas

The AMA is sharpening its focus with a new strategic direction, a rolling five-year plan concentrating on these three areas:

In announcing this new strategic direction at the AMA's Annual Meeting last month, CEO and Executive Vice President James L. Madara, MD, said: "This work will require a strategic shift for the AMA—focusing more on outcomes than process and elevating our role from simply convening to partnering and doing. And it aligns completely with our current AMA agenda." Read or watch a video of Dr. Madara's speech.

Working with the AMA Board of Trustees, a short list of criteria was developed to identify issues where the AMA could have "significant and meaningful impact," Dr. Madara said. Criteria were based on key questions such as:

  • Is the activity aligned with the AMA's mission?
  • Is it of urgent and critical importance to the future of health care?
  • Does it align with a broad base of physicians?
  • Can the AMA make a significant, measurable, positive impact?

In its efforts to improve health outcomes, the AMA will seek to demonstrate improvements in clinical and patient-reported outcomes, ensure health equity, reduce unwarranted variation in care, advance the quality and safety of health care and contribute to the appropriate use of finite health care resources.

The AMA's work to accelerate change in medical education will be centered on bridging the gap between how physicians are currently being trained and the future needs of our health care system. As noted in a summary of this focus area, "the AMA possesses the standing and responsibility to drive change that better aligns education outcomes with the changing needs of our health care system."

The AMA's effort to improve physician satisfaction by shaping delivery and payment models is based on research showing that when physicians are satisfied with their practice environment, their patients are more satisfied. For many physicians, the most satisfying practice environment will remain the small, independent practice. The goal is to help physicians in all practice environments navigate the transformation in delivery and payment by identifying, shaping and promoting models that demonstrate high-quality care and value while enhancing professional satisfaction and practice sustainability.

AMA members are welcome to send feedback on the new strategic direction. Login is required.