Will single-payer buzz from "SiCKO" last?

Supporters hope Michael Moore's latest movie will sway public opinion. The AMA and others counter that government-run health care isn't the right solution.

By Doug Trapp, AMNews staff. July 23/30, 2007.

Washington -- Michael Moore's latest film, "SiCKO," has energized single-payer supporters and drawn attention to their cause. But what, if any, long-term effect the movie will have on the national debate on universal health care system reform is up for debate.

Moore created a buzz on Capitol Hill before "SiCKO" opened on June 29. He grabbed headlines with a rally, a crowded June 20 news conference with Democratic supporters, and two special screenings of his movie: one for lawmakers and one for health care lobbyists. Moore bought a full-page newspaper ad inviting 900 lobbyists to the screening, but only 11 showed up. The viewing for lawmakers, however, was better attended.

Organized labor, led largely by nurses unions, and single-payer advocates used the film as a vehicle to try to sway public opinion by "making moviegoers into health care activists." Their nationwide "Scrubs for SiCKO" campaign on opening night featured nurses in red scrubs designed by Moore, "From SiCKO to Sanity" flyers and an invitation to join the single-payer movement.

The film grossed $11.5 million in its first two weeks, finishing ninth in box office totals. But it opened in only about 10% of the screens occupied by an average summer blockbuster, then expanded to nearly 20% in its second week, according to Rotten Tomatoes, a popular Web site that tracks the film industry. About 91% of media reviews in the site's unofficial tally were positive.

The film was powerful, said Robert Blendon, ScD, a professor of health policy and political analysis at the Harvard School of Public Health. But with many Americans cynical about their government, "SiCKO" still won't create a tidal wave of support for a government-run single payer health system, he said.