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BUSINESSSpanning the globe to advise sports mediaA Wisconsin physician helps sportswriters and broadcasters get the medical angles in their stories right.By Bob Cook, AMNews staff. Feb. 19, 2007. 
Making sidelines pay
Doctors who branched out beyond running their practice tell why they did it, how they did it, and what you should know before you do it. Contribute Name: Ben Wedro, MD Specialty: Emergency medicine Location: LaCrosse, Wis. Business: DocTalk Media Productions mddirect.org/. The company -- basically, Dr. Wedro -- advises sports media and others on medical issues, does public speaking engagements, and provides medical care for media networks and companies sending a large amount of staff to remote events. Annual revenue: "That's privileged." Why he started the business: "I heard a story on public radio in LaCrosse, and I thought the facts were wrong. They said if you think you can do better, come on down. So we did." [...]Business Pitch profiles are quick glimpses into the lives of physicians who are turning their interests outside of medicine into profitable enterprises.
Full text of AMNews content, including more about how this physician got into this business and what it's like balancing it with a medical practice, is available to AMA members and paid subscribers.
Copyright 2007 American Medical Association. All rights reserved.
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