BUSINESSUnique aspects of patient debt collectionPractice Management. By Pamela Lewis Dolan, amednews staff. Jan. 29, 2007. A recent report looking at accounts receivable management practices in the health care industry estimates that there is roughly $129 billion in bad health care debt in United States today. That's about 7% of industry revenues, and more than double its 3% net profit margin. For the nation's physicians and hospitals, that's a lot of money to have to swallow. For the accounts receivable management industry -- also known as collection agencies -- it's a growth opportunity.
But fortunately for physicians, even as collection agencies grow larger, they still understand that collecting from a patient is not like collecting from someone who has fallen behind on credit card bills. In fact, the report recommends physicians and others in health care find ways to work with collectors to make sure that more debt is collected, in the most understanding way possible. The bad debt figure -- which refers to money patients owe, but physicians and hospitals have mostly written off collecting -- comes from a report by the Atlanta-based company Kaulkin Ginsberg, which advises the accounts receivable management industry on mergers and acquisitions and other business strategies. The figure is linked to growing unemployment rates, high-deductible insurance plans and increased co-pays, according to the company's "Healthcare ARM Report, 2006." The health accounts receivable management business had $2.4 billion in revenue in 2005, an amount likely to increase in 2006, the report said. "Bad debt may be the most pressing financial problem of the health care industry," said Paul Legrady, director of Kaulkin Ginsberg's Research Group. Official policy of the American Medical Association is that physicians should use compassion and discretion when dealing with the collections of hardship cases. The policy also states that no account should be sent to collections without the physician's knowledge. The AMA's policy coincides with the charitable mission of many nonprofit hospitals and the desire by most practices to uphold a good reputation in the community. These factors, along with federal regulations regarding health care debt and the way in which it is collected, have forced the ARM industry to modify its tactics for health care, the report said. They also have forced the health care industry to proceed with caution when contracting with outside collection companies. Because of laws governing patient privacy (HIPAA) and those regulating collection practices (Fair Debt Collection Practices Act), health care debt is the most regulated in the ARM industry. As such, contracts between debt collectors and health care contain stipulations and features found in very few places outside the health care industry. For example:
They also recommend that doctors, particularly those with more self-pay patients or patients with high-deductible health plans, do more from the start to assess patients' ability to pay and set up payment plans to ensure that a greater percentage of their patient billings is collected without having to hire outside help. Darrel Woodside, collections supervisor for Pershing Healthcare System, a one-hospital, one-medical-group organization in Brookfield, Mo., said it's sometimes very difficult to determine whether someone is truly low income, or has the means but lacks the motivation to pay their debt. In recent months, several hospitals have lost millions in settlements with uninsured patients who claimed that their collection tactics were too harsh. As physicians and hospitals have softened their collection tactics, they are forcing the collectors they contract with to soften their approach, as well, the Kaulkin Ginsberg report said. Doug Gardner, patient financial service director for Health Alliance, a seven-hospital network in Cincinnati, said he spent eight years in retail collections with Citibank and knows firsthand that health care collections are different. With credit card debt, there's no question the debtors owe the money, he said. But with health care debt, there could be a legitimate reason, such as a mistake with insurance filings, that have led to the unpaid debt. "You can't go in, guns blazing," he said. Gardner has found that working with collectors who deal only with health care receivables makes a difference. The collector must act as a partner that is committed to the same goals, which include protecting the reputation of the hospital and doctors, he said. Others have found that, by determining which accounts likely will go unpaid no matter how much effort goes into collecting, a practice can save money by reducing the efforts placed on those accounts. Woodside said this is an approach his staff uses. If someone with little means is making an effort to pay, he or she is not likely to be turned over to collections. But if someone with a steady income is paying $10 a month on a $1,000 bill, that person will likely be turned over to collections, he said. Dolan is a business reporter. She can be reached at 312-464-5412 or by e-mail (pamela.dolan@ama-assn.org). Copyright 2007 American Medical Association. All rights reserved.
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