BUSINESSCost spurs appeal of generic drugsQuick View. Nov. 20, 2006.
Initiatives by discount store chains to sell generic drugs at lower prices could influence what type of medications adults buy and where. According to a Wall Street Journal Online/Harris Interactive Health Care Poll, 93% of adults buy prescriptions, and most would choose generics if available. The survey was conducted after Wal-Mart Stores Inc. started discounting selected generics in some areas. The margin of error is 3% and numbers are rounded. Source: Wall Street Journal Online/Harris Interactive Health Care Poll Copyright 2006 American Medical Association. All rights reserved.
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