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Most consumers not willing to pay health IT bill

Quick View. Aug. 14, 2006.

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Consumers might be willing to take better care of themselves, but that doesn't mean they're willing to spend money doing it.


How likely are you to pay $100 annually out of pocket for the following health products/services?
Extremely likely Likely Unsure Unlikely Not at all likely
Wearable device that monitors and transmits data about the physical well-being of an aging, ill or disabled family member 11% 16% 21% 14% 39%
Prescription drug tailored to your genetic profile 10% 18% 24% 14% 35%
Genetic tests to learn what illnesses you are likely to get 9% 13% 18% 15% 46%
Home monitoring of an aging, ill, or disabled family member 8% 13% 20% 16% 43%
Health service to help track and maintain overall health and wellness 7% 10% 23% 17% 43%
Internet-based personal health monitoring services 4% 6% 15% 18% 57%
Reminder service that helps you manage your medications 4% 5% 16% 18% 57%

Forrester Research Inc.,a market research company, reached that conclusion after asking 4,458 consumers if they would pay for seven emerging technology-oriented products and services.

Note: Percentages may not total 100% because of rounding.

Source: Forrester Research Inc.

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Copyright 2006 American Medical Association. All rights reserved.