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OPINION

A new face, a new day for our AMA

AMA Leader Commentary. By Duane M. Cady, MD, Sept. 5, 2005.

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A message to all physicians from the chair of the AMA Board of Trustees, Duane M. Cady, MD.

The new AMA look is not only attractive, it's attracting. The new look draws attention from many quarters that have not heard or seen much of the AMA for some time.

The other day, my daughter, Jann, who is vice president for nursing at Hinsdale (Ill.) Adventist Hospital, pointed out the AMA print ad in U.S. News & World Report's top U.S. hospital edition.

She said, "That's really impressive that the AMA would honor a hero in medicine in a well-known magazine like that."

She's not alone. Colleagues and patients all over the country are noting a new AMA presence, reminded of our fundamental commitment to helping doctors help patients.

Last month, when the president of the United States expressed the nation's gratitude to health care professionals and others who rallied to the relief of tsunami victims in Southeast Asia, the AMA was there.

A few days later, when the president signed landmark patient safety legislation, the AMA was there. In fact, the president singled out the AMA for special recognition for its efforts.

In the press, on the air waves and in countless other ways, the AMA is there, as well, spelling out loud and clear the AMA's proud history and heritage, connecting with patients and physicians, ordinary citizens and opinion leaders.

But it isn't just about a new image. Instead, this added visibility only elevates the AMA's years-long efforts to rally both physicians and their patients to shape the future of health care in America.

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