Retired physician has flowering enterprise
A California doctor's lifelong hobby leads to a comfortable living and happiness amid blooming orchids.
By Tyler Chin, amednews staff. May 9, 2005.
Making sidelines pay
Doctors who branched out beyond running their practice tell why they did it, how they did it, and what you should know before you do it.
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Name: J. Roy Wittwer, MD.
Specialty: Family medicine.
Location: Fortuna, Calif.
Business: Sequoia Orchids LLC. The company grows and sells orchids.
Annual revenue: Six figures.
Why he started the business: Dr. Wittwer's love affair with orchids started when he was 14. "We lived next to a large nursery in Southern California, and I'd go over. I fell in love with orchids there. There was an old Scottish grower who taught me and showed me how to take care of them."
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Business Pitch profiles are quick glimpses into the lives of physicians who are turning their interests outside of medicine into profitable enterprises.
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American Medical News content, including more about how this physician got into this business and what it's like balancing it with a medical practice, is available to AMA members and paid subscribers.
Copyright 2005 American Medical Association. All rights reserved.
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