OPINIONAMA communications efforts help physicians to serveAMA Leader Commentary. By John C. Nelson, MD, MPH, Dec. 20, 2004. A message to all physicians from AMA President John C. Nelson, MD, MPH. According to Gallup and McLaughlin surveys, the AMA enjoys enormous prestige among all Americans -- more than 70% favorable ratings. This is due, in some measure, to the effectiveness of our communications. Our AMA has a communications system unrivaled among nonprofits and has a brand identity rooted in our 157 years of excellence. We employ both traditional and leading-edge technologies to reach a diverse set of publics -- members, nonmember physicians, opinion leaders, legislators and regulators, and average Americans, our patients. Our communications efforts, as with all else we do, are aimed at helping physicians help patients, to galvanize physicians to work together on behalf of those who trust us to supply the finest medical care in the world. A brief summary of communications activities gives you a feel for the breadth and depth of our efforts. Media relations earns its way into the press and onto the airwaves on the merits of the newsworthiness of AMA activities and campaigns. No comparable professional association in the nation enjoys the volume and prestige of AMA visibility. The current rate of visibility totals more than 50,000 AMA stories per year in the media. Keeping our name front and center in the news, the AMA media relations team will have distributed approximately 400 news releases this year, generated more than 30 letters to editors, held 25 editorial board visits and submitted two dozen opinion articles by board members to editorial page editors. [...]Full text of American Medical News content is available to AMA members and paid subscribers.
Copyright 2004 American Medical Association. All rights reserved.
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The doctors are in the house
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