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Washington Blues plan loses its bid to go for-profit

The rejection is one more sign that state regulators appear to be getting tougher on the corporate activities of health plans.

By Robert Kazel, amednews staff. Aug. 2, 2004.

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The era of a nonprofit Blue Cross Blue Shield plan trying to convert to a for-profit company appears to be over, now that a state regulator has rejected an application by the only Blues plan still seeking conversion.

Washington state insurance commissioner Mike Kreidler on July 15 denied such a request by Premera Blue Cross, the largest commercial insurer in the state. Kreidler said a conversion could lead to higher patient premiums and lower physician reimbursements, or both.

Premera had sought conversion for nearly two years and spent about $35 million on the attempt. It had the right to appeal Kreidler's decision to a state court within 30 days of the decision, but had not yet announced its plans at press time. Regulators in Alaska were to make a separate decision on Premera's conversion later in July, because the company has members there, but permission from both states was needed.

The failure of the Mountainlake Terrace, Wash.-based plan to obtain the state's approval represented the apparent defeat of the last remaining active conversion application pending among Blues plans nationwide. It also caps a recent trend of other states rejecting their Blues plans' attempts to convert to for-profit companies.

For-profit plans operate in at least 14 states and Puerto Rico, and cover more than one-quarter of the 88 million members enrolled in Blues plans, according to figures from the Chicago-based BlueCross BlueShield Assn.

But the slowing of Blues conversions, some observers say, could indicate a continued surge in activism by state regulators and the gradual diminishing of an obvious source of expansion for large national payers.

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