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BUSINESS
A Willy Wonka turn leads family physician to sweet spotA Calif. solo practitioner joins forces with a longtime friend and businessman and opens a chocolate factory.By Tyler Chin, AMNews staff. April 19, 2004. 
Making sidelines pay
Doctors who branched out beyond running their practice tell why they did it, how they did it, and what you should know before you do it. Contribute Name: Robert Steinberg, MD. Specialty: Family medicine. Location: Berkeley, Calif. Business: Scharffen Berger Chocolate Maker Inc. The company manufactures and sells gourmet chocolate to consumers and restaurants. Annual revenue: More than $5 million. Why he started the business: Dr. Steinberg started researching chocolate in 1994 because he was interested in using it for cooking. After studying in France, he became fascinated with the European process of making chocolate and periodically shared his interest with John Scharffenberger, a friend and former patient who had been looking for something to do after selling his winery. [...]Business Pitch profiles are quick glimpses into the lives of physicians who are turning their interests outside of medicine into profitable enterprises.
Full text of AMNews content, including more about how this physician got into this business and what it's like balancing it with a medical practice, is available to AMA members and paid subscribers.
Copyright 2004 American Medical Association. All rights reserved.
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