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BUSINESS
Helping patients become more informed consumers of health careA Seattle surgeon starts a business delivering talks on how to navigate the health care system.By Robert Kazel, AMNews staff. Dec. 8, 2003. 
Making sidelines pay
Doctors who branched out beyond running their practice tell why they did it, how they did it, and what you should know before you do it. Contribute Name: Vicki Rackner, MD Specialty: General surgery Location: Seattle Business: Medical Bridges. Firms hire her to deliver presentations to employees on how to be "better-informed consumers of health care" and how to interact more effectively with doctors. Annual revenue: She has been in business for just a month, but she expects to make "at least a surgeon's salary." in the first year. Seminars cost about $5,000 for a half-day presentation, regardless of the numbers of participants. Why she started the business: Dr. Rackner spent five years practicing surgery but found she enjoyed giving patients advice on how to use the health care system more effectively. In August 2002 she started charging for her guidance, and recently she decided to do lectures at workplaces. [...]Business Pitch profiles are quick glimpses into the lives of physicians who are turning their interests outside of medicine into profitable enterprises.
Full text of AMNews content, including more about how this physician got into this business and what it's like balancing it with a medical practice, is available to AMA members and paid subscribers.
Copyright 2003 American Medical Association. All rights reserved.
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