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BUSINESS

Physician's calculator

A California physician sells software that lets doctors quickly run medical calculations and access information through handheld devices.

By Tyler Chin, amednews staff. July 14, 2003.

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Business Pitch
Making sidelines pay
Doctors who branched out beyond running their practice tell why they did it, how they did it, and what you should know before you do it. Contribute

Name: Grant Fraser, MD

Specialty: Emergency medicine

Location: Santa Rosa, Calif.

Business: Medical Wizards Corp. Sells handheld-based medical calculator, billing, coding and medical reference software to doctors, nurses, med students, pharmacists and paramedics.

Annual revenue: $350,000

Why he started the business: While working as an emergency doctor in Texas in 1998, Dr. Fraser instructed a nurse to start a nitroglycerin drip, but saw she had set it up to run at a higher rate than he requested.

[...]
Business Pitch profiles are quick glimpses into the lives of physicians who are turning their interests outside of medicine into profitable enterprises.

Full text of American Medical News content, including more about how this physician got into this business and what it's like balancing it with a medical practice, is available to AMA members and paid subscribers.

Copyright 2003 American Medical Association. All rights reserved.