Trust is crucial to physicians -- and to the Association

AMA Leader Commentary. By Yank D. Coble Jr., MD June 16, 2003.

AMA LEADER COMMENTARY

A few words about current events in medical practice

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A message to all physicians from AMA President Yank D. Coble Jr., MD.

If you're anything like me, some of the most memorable moments in your practice of medicine were first moments. Like the first time you delivered a baby, performed surgery or wrote a prescription with your name printed on the top of the pad. These are the moments when we truly comprehend what a great privilege -- and trust -- it is to be part of the healing profession.

This past year, as AMA president, I have been privileged to experience many "first moments," as I participated in events of national, even historic, significance. Time and again, I have been amazed by the regard that so many people and organizations have for our AMA, especially the public's trust in us.

A few years ago, the AMA conducted a survey to gauge public opinion of our work. We found that approximately three-quarters of Americans believe that the AMA is a leader in the health field; that the AMA educates the public about important health issues (78%); and that the AMA has done a lot of good for patients (74%). That's a powerful testimony of the public's regard.

During my time as president, I have become increasingly convinced that this regard is directly inspired by the trust our patients (the public) have for you, the physicians of America. Just as patients trust you with their health, so, too, do they trust the AMA to put the good of patients first.

This trust is crucial to our work as an organization. Trust makes possible our leadership in national debates about medical liability, Medicare payment, the uninsured, medical quality and alcohol advertising, among others. Trust makes us a valued source of information about science, public health and health care policy. Trust enables our AMA to do its best for medicine and America's patients.