Wisconsin Blues get OK for for-profit conversion
Madison, Wis. -- Blue Cross Blue Shield United of Wisconsin received approval March 28 from Wisconsin Insurance Commissioner Connie L. O'Connell to convert to a for-profit insurer. The Milwaukee-based Wisconsin Blues, which insures about 700,000 people, submitted its conversion plan to state regulators in June 1999. Now that the conversion has been approved, the Wisconsin Blues is expected to merge with its for-profit subsidiary, United Wisconsin Services.
As part of the conversion plan, the Wisconsin Blues will transfer stock for the full value of the company, estimated at $250 million, to a foundation that will distribute the money to the state's two medical schools. Under the original proposal, the two medical schools would have used all the funds for research and education.
However, in response to consumer concerns raised at public hearings, O'Connell directed that 35% of the funds be used for public health programs.
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