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New AMA TV Ad Calls on Senate to Stop Looming Medicare Crisis

Access and choice of physician at risk for seniors, military families

For immediate release:
Jan. 15, 2010

WASHINGTON, D.C. – With less than two months to go until steep Medicare cuts to physicians begin, the American Medical Association kicks off an intensified Medicare campaign with a brand-new TV ad today calling on the Senate to take permanent action and preserve seniors’ access and choice of physician.  The ads are airing in 10 states starting this Saturday through the end of January and can be viewed at http://www.ama-assn.org/go/repeal-sgr.

“Time is running out for the Senate to act on this important issue for seniors, military families and physicians,” said AMA President J. James Rohack, M.D. “Our new TV ad expresses the urgency of the issue, as physicians will be forced to make tough practice decisions if Congress does not fix the issue once and for all before March 1.”

The ad features seniors and military as both groups will be hurt by cuts to physicians and says, “Physicians who care for Medicare and TRICARE patients face a 21 percent cut, and seniors and military families will pay the price with fewer doctors and less access to the care they’ve earned.”

“This ad is the opening salvo in our two-month campaign to urge the Senate to take immediate action to repeal the current Medicare physician payment formula and replace it with one that reflects the cost of providing care,” said Dr. Rohack. “Congress can no longer put a band-aid on the problem by passing yet another short-term fix that creates instability in the system for seniors and their physicians.  A permanent fix is crucial to building a solid foundation for health reform.”

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Contact:
Katherine Hatwell
AMA Media Relations
202-789-7419

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