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AMA Applauds Progress in Effort to Remove Smoking from Youth-Rated Films

For immediate release:
July 14, 2011

Statement attributable to:
Peter W. Carmel, MD
President, American Medical Association

“The American Medical Association (AMA) is gratified to see progress in the effort to remove smoking from youth-rated films by Disney, Time Warner and Universal, and we applaud the CDC for creating this important report. We urge the remaining studios to reduce smoking in their films, and we call on the Motion Picture Association of America to follow the CDC recommendation and give movies that depict smoking an "R" rating.

“Research shows that the more smoking young people see on screen, the more likely they are to become smokers. Each day, a staggering 4,000 children try their first cigarette, 1,000 of whom will become daily smokers and put themselves at risk for the serious health consequences associated with smoking. Removing the allure of smoking from youth-rated films is an important step toward keeping today’s youth from becoming tomorrow’s smokers.”

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Media contact:

Lisa Lecas
American Medical Association

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