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AMA Launches Ad Campaign to Emphasize Importance of Patient-Physician Relationship

Video: Protect the patient-physician relationship

For immediate release:
Oct. 24, 2011

ChicagoToday, the American Medical Association (AMA) launched a national ad campaign highlighting the importance of the patient-physician relationship.

"For 160 years, the AMA has been the guardian of the patient-physician relationship; the preservation of this partnership drives everything we do as an organization," said AMA President Peter W. Carmel, MD. "At the end of the day, it is important to have a physician there for you when you need them because when it comes to your health, you need someone you trust."

The ad shows the legs of patients of all ages dangling over physicians’ exam tables, and reminds patients that "when you see your doctor, you don’t face any medical issue alone. You do it together."

As Medicare payment cuts threaten access to care and the implementation of the Affordable Care Act expands access to health care for millions of Americans, the AMA will continue to protect the essential partnership between patients and their physicians.

This campaign was developed to raise awareness about the critical role the AMA plays as a champion for the patient-physician relationship and it follows an ad campaign that ended Friday about the broken Medicare physician payment formula.

The ad will be running on cable and broadcast television across the country through November 20. To view the ad, visit www.youtube.com/user/AmerMedicalAssn#p/f/0/XQG_Sc3-VGE .



Shannon O'Brien
AMA Media Relations
(312) 464-4443

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