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AMA's Physician Data Restriction Program (PDRP) as reported in Pharmaceutical Executive

The AMA's Physician Data Restriction Program (PDRP) is featured in More Than a Game of Keep-Away (Pharmaceutical Executive May 2006), by Robert A. Musacchio, PhD, AMA senior vice president of publishing and business services and Robert J. Hunkler, director of professional relations at IMS Health.

The PDRP went into effect July 2006. The article explains how individual physicians can keep their prescribing habits safe from pharmaceutical sales representatives and how pharmaceutical companies can keep using anonymous prescribing data - if the industry polices itself.

Read More Than a Game of Keep-Away (PDF, 91KB).

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