Also, in 2002 the AMA developed a set of Best Practices Guidelines (PDF, 5KB) for the Use of Prescribing Data by Industry. They were developed to re-inforce to the pharmaceutical industry the responsible use of these data.
Through the Licensees, the AMA Physician Masterfile has been made available to pharmaceutical companies, hospitals, medical colleges and universities, medical equipment and supply companies, and other institutions interested in supplying goods and services to physicians and group practices. AMA's Database Licensees are specialized in direct mail, telemarketing, sales call reporting, and other database marketing services. These organizations contract with the AMA for the Physician Masterfile as part of their effort to meet the medical industry's need for accurate and comprehensive information on physicians.
The AMA permits the licensing of the Physician Masterfile by these organizations to enable physicians to receive goods and services tht are useful and beneficial in the daily practice of medicine. Licensee services typically include:
- mailing lists
- databases
- fulfillment
- consultation
- specialized market research
- pharmaceutical call reporting systems
- mail campaigns
- telemarketing
- information processing
- lettershop services.
Through such organizations, AMA data have been made available to over 250 medical publishers, numerous CME providers, approximately 100 major pharmaceutical companies, as well as physician recruiters, hospitals, market researchers and investment firms, insurance companies, and other entities interested in medically related data.
Mailing labels are directly available from the Licensees. Please note, however, that since not all licensees deal in lists, only those who provide these services are listed below.
J. Knipper & Co., Inc.
One Healthcare Way
Lakewood, NJ 08701
888-KNIPPER (888) 564-7737
(732) 905-0469 (fax)
Contact: Evan Myron (732) 987-7134
E-mail: evan.myron@knipper.com
Web site: www.knipper.com
Medical Marketing Service, Inc.(MMS)
185 Hansen Court, Ste 110
Wood Dale, IL 60191
(800) 633-5478
(800) MED-LIST
(630) 350-1717
(630) 350-1896 (fax)
E-mail: sales@mmslists.com
c-morrison@mmslists.com
Web site: www.mmslists.com
Direct Medical Data, L.L.C.
2340 River Road Suite 408
Des Plaines, IL 60018
(866) 436-3328 (toll free)
(800) 733-9035 (toll free)
(847) 813-1170 ext. 26 (main)
(847) 759-0987 (fax)
E-mail: nswanson@dmddata.com
Web site: www.DMDdata.com
Redi-Mail Direct Marketing
5 Audrey Place
Fairfield, NJ 07004-3401
Thomas Buckley-President
(973) 808-4500
(973) 808-5511 (fax)
E-mail: sales@redimail.com
Web site: www.redimail.com
Dendrite Interactive Marketing, LLC
25 Madison Road
Totowa, NJ 07512
(877) 362-3282
(877) DOC-DATA
(973) 646-7582 (fax)
Phoenix Marketing
One Phoenix Dr
Lincoln Park, NJ 07035
(800) 633-8900
(973) 709-4213
(973) 633-8707 (fax)
E-mail: mike.casale@healthbridgeinc.com
Web site: www.healthbridgeinc.com
Verispan, LLC
650 Dresher Road
Horsham, PA 19044
(215) 347-6848 (direct number)
(215) 347-1671 (fax)
Contact Tracey Rothrock
E-mail: tracey.rothrock@verispan.com
Web site: www.ehealthlist.com
For more information on AMA Database Licensing, direct your inquiries to the Department of Database Licensing or see the information below.
Peter Ellis
(312) 464-4876
E-mail: peter.ellis@ama-assn.org
Andrea McNeal
(312) 464-5167
E-mail: andrea.mcneal@ama-assn.org
(312) 464-5801 (fax)
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