Truth in Advertising
The AMA Advocacy Resource Center's Truth in Advertising campaign highlights the need for health care providers to clearly and honestly state their level of training, education and licensing. Patients deserve to have this information when in face-to-face encounters as well as when they read health care practitioners’ advertising, marketing and other communications materials. The materials below provide medical societies with tools and resources to enact Truth in Adverting legislation and ensure patients able to rely on what their health care providers tell them.
Below is a sampling of the state advocacy tools that exist. Please contact Kristin Schleiter, JD, Legislative Attorney, with any questions related to this campaign.
Bill summaries (2011-2012):
TIA campaign booklet - This booklet contains background information on the problem, survey data, model legislation and other resources for your use.
Health care professional transparency act
Truth in advertising survey
Benefits of truth in advertising legislation for physicians
Payers and states are increasingly using data to develop physician profiling programs and all-payer claims databases. This data must be accurate and presented in a useable format to be of value in analyzing health care trends.