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Truth in Advertising

The AMA Advocacy Resource Center's Truth in Advertising campaign highlights the need for health care providers to clearly and honestly state their level of training, education and licensing. Patients deserve to have this information when in face-to-face encounters as well as when they read health care practitioners’ advertising, marketing and other communications materials. The materials below provide medical societies with tools and resources to enact Truth in Adverting legislation and ensure patients able to rely on what their health care providers tell them. 

Below is a sampling of the state advocacy tools that exist. Please contact Kristin Schleiter, JD, Legislative Attorney, with any questions related to this campaign. 

Campaign resources

Issue brief(s):
TIA campaign booklet - This booklet contains background information on the problem, survey data, model legislation and other resources for your use.

Model bill(s):
Health care professional transparency act

Survey:  
Truth in advertising survey

Talking points:
Benefits of truth in advertising legislation for physicians

Other tools:

Related AMA policy and reports